Sales & Marketing
Ideas for Social Media for Tour and Activity Companies

Today social media reigns supreme, playing a crucial role in shaping travel trends. For Tour and Activity companies, it serves as a powerful platform to highlight your offerings and promote your exceptional tours and experiences to both local audiences and potential visitors. However, navigating the ever-evolving social media environment can be daunting. 

12 Tips for Social Media to Boost Your Tour and Activity Sales

This article will provide you with ideas on how social media plays a crucial role in shaping today's tourism trends, acting as a powerful platform for Tour and Activity companies to highlight their offerings and promote their exceptional tours and experiences to both local audiences and potential visitors. Navigating the ever-evolving social media landscape can be challenging due to its constant changes.  78% of travelers use social media to plan their vacation and continue to use it while on vacation. Given the number of choices in the tour and activity sector, you need to think about how your business can stand out. Using a digital marketing plan is a fantastic way to stand out find new customers and ultimately improve sales.

Here are 12 valuable tips to help your tour and activity company carve out a distinctive presence.

Crafting a Strategic Game Plan is Key

1. Craft a Social Media Strategy: Firstly, scrutinize your goals (increasing brand awareness, driving conversions, etc.) and the target audience (quiet travelers, enthusiasts of excitement, etc.). Create and use your content and channels that are tailor-made to your goals.

  1. Content Calendar is Your Friend: Create a content calendar for months that will reflect various aspects of history. This makes many engagements more maintainable and prevents last-minute episodes of stressful rushing about.

Foster Connections and Cultivate a Community

3. Respond to Comments and Messages Promptly: If you want them to feel they are an important part of your community, you should give them timely feedback. Social Media is all about being social, so interact with consumers by answering questions, listening to their opinions on a certain topic, and appreciating them for their positive feedback.  This will increase your visibility,  by actively contacting your customers by listening to them or answering their questions.

4.  Run Contests, Offer Discounts, and Giveaways: Enhance interest using enjoyable involvement activities. Provide complimentary tours, memorabilia, or discounts to be used during the event in the spirit of commitment.  You can automate the redemption of your prizes and discounts using your tour and activity booking software discount codes.

  1. Host Live Sessions (for example, Q&A sessions and exclusive behind-the-scenes tours): Livestreaming makes it possible to build the bond of a personal relationship and specializes and lets the audience ask questions on the spot.


Consistent and Engaging Content is Essential

6.  Ditch the Stock Photos: Spend on high-end visuals that would give the genuine feelings of the tours. Amazing landscapes, great customer content, and exciting sporting photos will surely have an impact.

  1. Embrace Video Marketing: A 30-second video that can attract attention is what's called social media gold. For instance, put accents on places of interest, introduce testimonials from those who have booked your tours, or share some aspects of the local culture.


Maintain a Strong Presence, Stay Visible

  1. Post Regularly: Establish a schedule that is consistent to be top on the mind of the audience all the time.  Social Pilot says the best time to post on Facebook depends on your target audience's activity.
  • Weekdays: 7 AM–9 AM, 1 PM–3 PM, and 7 PM–9 PM
  • Fridays: 10 AM, but also 9 AM
  • Mondays: 10 AM, but also 8 AM–1 PM
  • Tuesdays: 9 AM, but also until 11 AM
  • Thursdays: 10 AM, but also 9 AM 

That said, you may want to try various times and see your interaction.

Choosing the Ideal Social Media Platform is Essential

  1. Identify Your Ideal Platforms: Take note of the platforms where your potential customers are active. Instagram shines with captivating visuals, Facebook boasts the largest user base, and the emerging trend of TikTok offers a platform for engaging short-form videos, ideal for reaching a younger audience.


Track Your Performance

  1. Track Your Analytics: The purpose of delving into social media insights is to uncover what resonates with the audience within the content shared. It involves assessing the level of engagement from individuals, the impact on website traffic stemming from this platform, and the conversions tied to social media interactions.

  1. Refine and Adapt: Don't get discouraged if the data doesn't support all your assumptions; work with that data to readjust your strategy where required. Among the tips I'll be sharing, the first one is a system of measure. See what's working well and what needs improvement and adjust accordingly.


A Social Media Bonus Tip

  1. Collaborate with Influencers: Partner with local individuals and travel influencers who align with your brand values. By having them endorse your tours, you can introduce them to a whole new audience demographic, expanding your reach and visibility.

These suggestions can assist in uncovering social media tools that will help you connect with potential travelers, showcase your tour offerings, and drive success for your business. The goal is to create a virtual environment that ignites the spirit of travel on your tour site and brings those experiences to the forefront of visitors' plans.

Upon mastering tips for social media platforms, consider utilizing an online booking software like Indexic's tour and rental booking software. This software enables customers to swiftly make reservations on your website, giving you the ability to monitor your business's performance with real-time availability updates, automated email alerts, secure payment processing connections, and comprehensive reporting features. By streamlining the reservation process, you'll not only save time and minimize administrative tasks but also get back to what you love most – curating unforgettable experiences for your guests.