Ways to Improve Your Tour and Rental Business's Brand Through Social Media

Social Media is one of the simplest and most effective marketing tools a business can use. Using social media is free, yet so many don’t take advantage of it! Sharing your customers’ experiences online is key to getting future clients. When someone likes what you post, social media platforms like Facebook and Instagram allow them to share it with their friends and your reach to prospective customers increases incrementally.  

3 Ways to Improve Your Social Media Presence

1. Showcase Your Brand Personality: Social media provides an opportunity to showcase your business's personality.  This is your chance to stand out above the competition. Showcase your company's culture, your employees, and the fun times that can be had at your tour or rental business.
2. Travel Content Is High Performing: Tourism & rental businesses are situated in some of the most beautiful and cool parts of the country, utilize this to your advantage. People love to post pictures of their adventures, so make sure you have post-worthy spots for them! 
   Have them tag your business on their social media posts so you can benefit from their reach on social media. Social media is about selling a feeling, so highlight how happy people are when they’re at your business!

3. Customer Proof: Reviews, reviews, reviews. Customer reviews have become an integral part of the user journey towards purchasing your products or services. They are a great way to get your brand name known in a positive light on social media and upload regular reviews to your site, it will help boost your SEO so more customers will view your site. 

Social media is revolutionizing travel marketing for tour and rental businesses. Actively engaging on social media will:

• Enable you to reach a wider audience

• Strengthen your relationship with your audience

• Attract more traffic to your website

Your current and future customers are on social media, and capturing this momentum through every post, reply, and comment from your business should serve a purpose. Need some help getting started? Our team can lend you a hand in getting the most out of your business.