Change can be uncomfortable… even scary. Change is also transformation and growth, which is exciting and a breath of fresh air. If you think there’s no need for change, then it’s probably a better time than ever to evaluate your need for shaking things up. We’re not suggesting changing your name to “Littlejib”, wearing an eye patch, and leaving on your sailboat tomorrow… just because you love everything about pirates. However, we suggest you take stock of the status quo to ensure you are not stuck doing things the same way you always do them, just because the process isn't broken.

Exploring Tour and Activity Companies - A Guide to Conducting a SWOT Analysis

Embracing change can be a daunting prospect, but it is also an opportunity for self-discovery and innovation. It is a chance to break free from old habits and embrace new possibilities, leading to transformation and personal growth. If you are hesitating to embrace change, it may be a sign that you are ready to step out of your comfort zone and explore new horizons. Now is the perfect time to reassess your Tour and Activity Operation situation and shake things up, allowing room for new experiences and exciting possibilities to unfold.

One way to purposefully embark on change is by doing a S

What is a SWOT analysis and why is it important

SWOT analysis, which stands for your Strengths Weaknesses, Opportunities, and Threats. The changes you make can open you up to opportunity, while the weaknesses you address can protect you from future threats for a Tour and Activity Operation.

At Indexic, a tour operator reservation software we practice what we preach and we have gone through this exact process to be the best version of ourselves for you.  Here are some of the results that came out of our SWOT analysis:

• We are proud of how purposefully we designed our software for you.

• We recognize the necessity of sharing the premium features of our products to elevate you to new heights.

• We are thrilled to embark on new, exciting, and unexpected partnerships that are currently underway.

• We are vigilant about how the growth of our team needs to complement our connection to you.

As usual, we believe that when you succeed then we succeed, so here are a few pointers on how you can take stock of your team's strengths and opportunities.  This is how you take to control of your business strategy!

Strengths are the things that you do well and are often what your customers compliment you on. Here are some questions to help you determine the advantages your organization has:

1. What do you do well and what do others say that you do well?

2. What is the unique offering at your Tour and Activity Operation?

Weaknesses are features of your Tour and Activity Operation organization, your people, resources, systems, and procedures that could improve. You may also view these as the practices you should avoid.

1. What needs to be improved?

2. What do your competitors do better than you?

Opportunities are possibilities of doing something new, good, and better. It takes vigilance and the ability to take calculated risks in order to successfully seize opportunities that move your business upward and forward.

1. What trends could you take advantage of?

2. How can you turn your strengths into opportunities?

Threats are the outside forces that can negatively affect your business. It takes just as much awareness to spot opportunities as it does to spot threats and protect yourself against them.

1. What is your competition doing?

2. What threats do your weaknesses expose you to?

Look for connections between all four areas to see if you can use your strengths to leverage opportunities and likewise, mend your weaknesses to ward off threats.

We are committed to growing so that you benefit from our strengths and opportunities.