Kat's Pro Tips > Why use Google Analytics?

Your website is the most important marketing tool you have, and you need the right tools to optimize it. Google Analytics is a simple to use tool that gives you incredibly helpful data about your website and your customers. With Google Analytics you can optimize your online presence and ensure you don’t lose current customers and that you continually gain new ones. It provides you with invaluable information that can help your business succeed, and the best part is it is completely free! 


Here are some of the top reasons to use Google Analytics for your website: 

      1. Indexic’s Book Link is now compatible with Google Analytics: 

After embedding Google Analytics into your booking links, you’ll be able to see your customers' activity, customer demographics, visitor trends, and see if you’re achieving your goals.  

      2. Understand where you’re losing your customers and how to keep them 

Google Analytics shows you where you’re losing customers and why they’re leaving your website. This enables you to make changes and increase online bookings.  

      3. Know who’s looking at your website 

Google Analytics provides you with the ages, genders, devices, and locations of your audience. This information helps you to determine if you’re reaching your target audience.  

      4. Understand Which Socials to Use & What Content to Share 

Social media platforms are a great way to attract your customers and Google Analytics gives you information on which platforms your customers are finding your website from.  Also, you’ll find out which of your content engages the most customers so you can continue sharing similar posts.  


Ready to try it out?  

Sign up for Google Analytics for free here, and get started making your website a productive marketing tool.