Ways to use Google Analytics to improve my tour, rental, and activity business.

Your website is the most important marketing tool you have, and you need the right tools to optimize it. Google Analytics is a simple-to-use tool that gives you incredibly helpful data about your website and your customers. With Google Analytics you can optimize your online presence and ensure you don’t lose current customers and that you continually gain new ones. It provides you with invaluable information that can help your business succeed, and the best part is it is completely free! 

What is Google Analytics?  Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content, and products are performing relative to user engagement. This tool collects data and sorts it into useful information.

Here are some of the top reasons to use Google Analytics for your website: 

After embedding Google Analytics into your booking links, you’ll be able to see your customers' activity, customer demographics, and visitor trends, and see if you’re achieving your goals.  

Google Analytics shows you where you are losing customers and why they’re leaving your website. This enables you to make changes and increase online bookings.  

Google Analytics provides you with the ages, genders, devices, and locations of your audience. This information helps you to determine if you’re reaching your target audience.  

Social media platforms are a fantastic way to attract your customers and Google Analytics gives you information on which platforms your customers are finding your website from.  Also, you’ll find out which of your content engages the most customers so you can continue sharing similar posts.  

 Ready to try it out?  

Sign up for Google Analytics for free here and get started making your website a productive marketing tool.