In today's digital era, tour and activity companies are increasingly turning to online travel agents (OTAs) or resellers to expand their reach, increase sales, and streamline their booking processes. This blog aims to delve into the advantages and disadvantages of incorporating OTAs into a tour and activity company's booking network. Specifically, we will address how OTAs can help businesses reach more buyers, increase sales, and utilize unsold inventory effectively.
Understanding OTAs: Online Travel Agents
Online Travel Agents (OTAs) are third-party platforms that connect travelers with various travel services, including accommodations, flights, car rentals, and tour and activity bookings. They act as intermediaries between customers and travel providers, offering a centralized platform for users to explore, compare, and book travel-related products and services.