With the tourism season ramping up, we at Indexic wanted to share some tips on how to get more direct bookings for your tour company. Direct bookings come straight from your website so there are no third parties involved; therefore, no fees or commission expenses for you to pay. Plus, direct bookings help with your Google rankings and SEO while third-party bookings hurt your website stats.
Understand your target market
Make sure your website is mobile-friendly
Try reaching your audience through paid search
Operators with at least 10,000 guests in 2019 relied heavily on paid search to boost their direct bookings. Although organic searches are beneficial, paid searches can add significant value to your business and increase revenue. A good place to start is Google Ads and social media like Facebook Ads.
Of course, in addition to these, they always provide great customer service! You and your crew are the face of your business and can make or break a customer. Make sure you give your customers such great service that they just can’t stop recommending you!
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