Proven Ways to Improve Tour and Activity Company Online Sales
With the tourism season ramping up, we at Indexic wanted to share some tips on how to get more direct bookings for your tour company. Direct bookings come straight from your website so there are no third parties involved; therefore, no fees or commission expenses for you to pay. Plus, direct bookings help with your Google rankings and SEO while third-party bookings hurt your website stats.
Tips on How to Get More Direct Bookings
Know Your Demographics
Know the demographics of your target market during the season. It changes depending on what time of year it is. Aim your marketing at the groups traveling at a particular time and zero in on what attracts them to ensure you get the most people visiting your website. Using the market reports from your Tour Operator Software can provide you with much of the data you need along with a visit to your local chamber of commerce.
Priced competitively
Make sure the best deals for your business are on YOUR website! Tell your customers that the best deal is directly through you. Increase your revenue by providing discounts for booking directly to help incentivize people to book from your website.
Mobile Website is a Must
Trends in online sales continue to grow. Today more than 50% of sales are made on mobile devices. So, your website must be optimized for mobile devices to accommodate the growing trend of online sales via your tour reservation software. A mobile-friendly website not only provides a seamless user experience but also improves your site's visibility on search engines, driving more traffic and increasing direct bookings. Responsive design, fast loading times, and easy navigation are key elements to consider when making your website mobile-friendly. By prioritizing mobile optimization, you can capture a larger audience and stay ahead of the competition in the online travel market.
Paid Search Cam Increase Your Market Audience
Paid search campaigns are a powerful tool for tour operators looking to boost their direct bookings. While organic searches are valuable, investing in paid search can provide a significant boost to your business and help drive revenue growth. A great starting point is utilizing platforms like Google Ads and Facebook Ads. advertising, such as Facebook Ads, to reach a broader audience and attract more potential customers to your website. By strategically targeting your ads and optimizing your campaigns, you can effectively increase visibility, attract more qualified leads, and ultimately drive more direct bookings for your tour company. Don't underestimate the power of paid search in expanding your reach and driving sales growth in the competitive tourism industry.
Of course, in addition to these, they always provide great customer service! You and your crew are the face of your business and can make or break a customer. Make sure you give your customers such great service that they just can’t stop recommending you!
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