Kat's Pro Tips > Drive Tour and Rental Success With SEO

Importance of Search Engine Optimization (SEO) to grow your tour and rental online business

We wanted to share with you something that can help you reach new clients, gain more revenue, and get more bookings, Search Engine Optimization, or SEO.  The purpose of SEO in a nutshell is to make your website work smarter, help you make it more appealing to the search engines, and drive targeted visitors to your site, organically.

The main goal of integrating SEO into your website is to get more traffic to your page, and it doesn’t have to do with paid search ads. SEO is all about your content and how you use it to fit your audience and search engines. The success of your website does start with the web search.

How to get the most out of SEO for your tour and rental business:

  • Have a strong and to-the-point home page. When a potential customer lands on your website they don’t want to have to search for what you do and how they can buy a ticket. Make sure that all relevant information and booking links are visible on your home page, making buying quick and easy for your customer.
  • Make sure your content is original and high quality. Eye-catching and useful content on your website will not only draw potential customers in, but it will make them stay! The more meaningful content and information on your website, the more a customer will trust your business and be more likely to book with you. 
  • Ensure your website's back end and backlinks are optimized. The back end of a website being optimized is just as important as the content being optimized. A backlink is any link on an external website that is pointing “back” to your site, driving additional traffic to your site.  Examples include social media pages, forums, and blogs. Include booking links on all web pages to ensure you capture the most online sales.
  • Create pages made for SEO. Create pages on your website that are strictly for content using targeted keywords. Create blog posts that infuse these full of keywords for thinking about the search term words people use to find operators in your industry. Include booking links to your events on every page you create. Make it as simple as possible for a customer to find your company, and book as soon as they are on your website. 

Here are a few great websites that will help you create an SEO plan for your business:


Creating an internet advantage is a simple way to keep ahead of your competition. 53% of organic searches click the first link presented, while others stay on the first page of results. Without optimizing your website, you can be easily overlooked.

Along with the importance of SEO - Search Engine Optimization, be sure your booking links are connected to Google Analytics.  This will help you better track your customer's activity, demographics, and visitor trends. This can give you insights on not only the best ways to optimize your website and content but to make sure that your optimization is providing the results you want.

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