Steps to Improve Website Abandonment Rate
What are some aspects of your website that will create a simple and relaxed booking experience for your customers? Here, we have put together for you the key items for a tour and attraction operator to convert an online shopper into a buyer.
Why should this be so important? By improving your website conversion rate by just 1 point, you could improve your website sales by 12% to 33%.
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We get these questions all the time from customers, so we decided to compile some top tips to help you create a successful website. Here are a few key ingredients.
Make your unique value proposition clear
Visitors must be able to spot directly from your homepage, why they should do business with you.
What is their benefit from booking with you?
How are you different from your competitors?
What makes you unique?
Include high-quality pictures
Website visitors need a clear image of what they can expect to see when deciding to choose your business (2800 pixels wide recommended).
Images of past customers enjoying their activity/tour are uplifting for prospective customers.
Give them something to look forward to by allowing customers to see themselves participating in what you’re offering.
Give a concise, detailed description on your homepage
Customers should be able to instantly understand what it is that you offer at the very top of the page
Your ‘About’ page should be well-developed information that allows your customers to get to know you, along with details about how you differ from competitors.
Think about all the aspects of the experience you would want to know before agreeing to book a tour, rental, or activity, and explain that quickly and clearly.
Create a Contact Page
Contact pages lead to credibility and make it easier for customers to get in touch with you.
Don’t hide your contact info!
Sometimes people have questions to ask before booking or may not feel comfortable booking online.
Make it easy for people to contact you.
Make sure your ‘Book Now’ buttons are easily found
Your main goal is for people to reach the ‘Book Now’ page with the intention to buy, so make it easy for them to do that.
Color, size and placement are key components to making this happen. Always place it above the top fold of the website.
The process should be simple, fast, and easy.
Once they have clicked your booking button, make the process as intuitive as possible.
In summary: simplicity. Step into your customer’s shoes for a minute and recognize that, as a consumer, you want the process to be easy. Many people will be booking adventures with you while already feeling stressed from the rest of their vacation planning. Be the breath of fresh air for them. When they arrive at your site, point them in the right direction, tell them who to ‘contact’ if they need assistance, and most importantly, find ways to influence your shopper to become a buyer.
By improving your website conversion rate by just 1 point, you could improve your website sales by 12% to 33%.
At Indexic, we know how much effort goes into making your business a success—we’ve had to put in that hard work, too! We are dedicated and passionate about simplifying online booking software so you can stop sweating the details and grow your business while focusing on what you really love. This is why we always want to share what we are learning with you.