The digital landscape is changing and things that weren’t so important before are now becoming quite important. But don’t worry, we’ve put together a list to help you check your own situation. Google used to let some of these issues slide, but that won’t be the case forever. If you can get this handful of issues under control, then you will already be in good shape.
The ever-evolving digital landscape for a Tour Operator Website has brought about issues that most operators have overlooked. But fear not, we've curated a checklist to assess your current situation. While Google may have turned a blind eye to some of these issues in the past, that leniency won't last forever. Tackling these key problems now will put you ahead of the curve. Let's dive into them.
Google has announced that by September 2020, they will be indexing the mobile version of websites first instead of the desktop version. What does that mean for you? If your website is not mobile-first or at least mobile-friendly, then you might not be appearing in search results. This makes it even more important that your website is displaying properly on mobile. Otherwise, people (potential customers) just won't be able to find your website or your business. Want to know how well your site displays on mobile? Here is a tool you can use to check to be sure. Google Mobile-Friendly Test If you are ready to improve your website performance on mobile then get in touch with us today for a free website evaluation.
Next, you need to get an SSL certificate for your website. This is the little thing that puts the ‘S’ behind the HTTP in your URL. Like here in https://indexic.net/. This is important because many browsers will not even display websites that don’t have this security certificate. That means losing visitors and customers, but it can be fixed easily.
Is your 'book now' button clearly displayed on your home page? The reason is that visitors don't want to take the time to look for the things on your site. Make sure you always have your call to action at the top of the screen with big bold inviting letters. Your customers just might thank you with more business.
When you click 'purchase' on your website, how many steps does it take to complete the process? if it's more than just a few clicks, you may be losing customers along the way. Take some time to review your checkout process and make sure that it is a very quick and easy process.
How do you gather data about traffic to your website and performance? You should focus on setting up your Google Analytics to get a clear picture of what is happening on your website and where people are dropping off. It can take a bit of time to get it ready to go but it's invaluable information that can help you succeed in today's market.
Are you ready to fix these issues for your business? Get in touch today and Indexic's marketing team will provide you with a step up your digital game right now.
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